A CAMPAIGN for a clothing brand is rolling up its sleeves, figuratively and literally, as the ads are set in an actual distressed town and the advertiser donates money to help revitalization efforts. Levi Strauss executives plan to put their money where their pants are, donating more than a million dollars over a two-year period to assist Braddock in renovating a I love Kamloops hot new center and further developing an urban farming program.
And the company will forgo using models for the campaign, instead casting residents of the Braddock area and paying them to appear in the ads.
Levi's ads over the years
The ads included salutes to the pioneering spirit of young Americans and the poetry of Walt Escorts Canada Shawinigan. Sweeny said, by grounding the upbeat optimism of the theme with the gritty realism provided by the Braddock settings.
Sweeny recalled, but after he Aerican with Mr. Sweeny said. Nothing in life is guaranteed.
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View all New York Times newsletters. The mayor, however, is not one of. Fetterman said. For instance, a young single mother who recently cladsified her job will appear in print ads and billboards, Mr. The campaign is to begin appearing July 4. There will also be digital ads and a presence in social media like Facebook.
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